The Award ceremony of the international competition NATURAL BORN OBJECT DESIGN AWARD, will take place at MADE EXPO, during the Conference BRING THE FOREST IN THE CITY, within cultural events linked to A.A.A. Agricoltura Alimentazione Architettura, organized by Nemeton Network in collaboration with MADE EXPO. To follow the Conference and the awards, the free pre-registration is required on the site:
http://www.madeexpo.it/it/eventi_aaa.php
The plant element has in fact been included in sustainable materials for construction thanks to High Green Technologies, and its unquestionable and demonstrated qualities make it an essential instrument to achieve Kyoto protocol goals. Now, the plant element can find its place even in the design field, where it will contribute to the spreading of the idea of wellness and sustainability. The subject emphasizes the core of the question of sustainable architecture: time. Time is the actual protagonist of the ecology project and, next to it, the care the project requires. When an object, from the spoon to the city, contains a living plant element, the care owed to every living being becomes part of the project and influences related choices, making time an absolutely necessary variable. The award aims at developing a sharper awareness of the plant element, in relation with the culture of Design and Flowers & Plants.
info: http://www.nemetonmagazine.net/nbo.html
press: nbo@nemetonmagazine.net
La premiazione del concorso NBO avverrà al MADE EXPO
La premiazione del concorso internazionale NATURAL BORN OBJECT DESIGN AWARD avverrà al MADE EXPO, durante il convegno BRING THE FOREST IN THE CITY, all’interno delle manifestazioni culturali legate allo spazio A.A.A. Agricoltura Alimentazione, Architettura, organizzato dal Nemeton Network in collaborazione con MADE EXPO. Per seguire il convegno e la premiazione, è necessaria la preiscrizione sul sito:
http://www.madeexpo.it/it/eventi_aaa.php
Come sta avvenendo nell’architettura, dove l’applicazione delle high green technology è ormai un fatto consolidato attraverso la diffusione delle applicazioni di verde tecnico come il verde pensile, il verde verticale e le biopiscine, che hanno dimostrato di essere un valido ed efficace strumento per la costruzione delle nuove città ad orientamento ecologico. L’elemento vegetale è di fatto entrato fra i materiali di costruzione sostenibili per le sue indiscutibili e dimostrate qualità che ne fanno uno strumento ormai indispensabile per raggiungere gli obbiettivi posti dal protocollo di Kyoto.
Ora anche nel design l’elemento vegetale può trovare un suo spazio utile alla diffusione dell’idea di sostenibilità e di benessere. Stanno nascendo da qualche anno, in maniera spontanea e intuitiva, proposte che integrano le piante negli oggetti di uso quotidiano. Il tema è nuovo, per il settore e per i progettisti, ma è importante perché mette in luce il nocciolo della proposta dell’architettura sostenibile: il tempo. E’ il Tempo il vero protagonista del progetto ecologico, e con lui, la cura che ogni progetto richiede. Quando un oggetto, dal cucchiaio alla città, contiene un elemento vegetale vivo come propria parte integrante, la cura che ogni essere vivente richiede diventa parte integrante del progetto e ne condiziona le scelte ponendo la variabile tempo come imprescindibile.
info: http://www.nemetonmagazine.net/nbo.html
press: nbo@nemetonmagazine.net
Tags: design, NATURAL BORN OBJECT, symposium
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